Our mobile PM wanted to test reducing the time to sign in or create account for new users. We also updated the old UI to match our evolving styleguide and added Facebook login. I worked with our Product Design Manager, Jillian Crudo, as well as the mobile product team to streamline Boxed’s first time user experience.
Role: UI/UX Designer
Time: April 2017
Prior to this, the Boxed app’s on boarding took multiple steps of education and selling Boxed’s premise. Our mobile PM wanted to test how a quicker, more streamlined approach would affect account creation and login.
We updated the older flow’s UI and A/B tested that against a new, streamlined flow. I created prototypes to clearly communicated the desired functionality and interaction design.
To help inform my design decisions, I looked at similar app’s on boarding experience.
Original Flow and Designs
Version one: Updated UI
Using the above, original flow, we updated the UI to reflect changes in our style guide.
Final Screens and Flow
A few months after this flow was designed and implemented, we hired our Senior Mobile Designer, Carly Moss, and since then there has been many iterations of our iOS on boarding. Currently, we have a video as our opening screen on iOS, which has lead to increased conversion.